People today are referred to as digital natives. It is practically impossible for them to go a day without their phones and the internet. They are dependent on the internet for all their activities ranging from shopping to making bookings, rendering education, etc.
This dependency has been clearly analyzed by the companies and so they are striving hard to be visible and be seen on the search engines. This process of being seen amongst the top searches on the internet is known as Search Engine Optimization (SEO). It is difficult for local companies to appear in the top searches whenever someone googles for a particular thing. Thus, to be visible on the top these local companies render services of the companies specializing in SEO.